Following the successful series of PATCH workshops, PATCH 2019 will be again the meeting point between state of the art cultural heritage (CH) research and personalization research. For those using any kind of technology, while focusing on ubiquitous and adaptive scenarios, to enhance the personal experience in CH sites. The workshop is aimed at bringing together researchers and practitioners who are working on various aspects of CH and are interested in exploring the potential of state of the art of mobile and personalized technology (onsite as well as online) to enhance the CH visit experience. The expected result of the workshop is a multidisciplinary research agenda that will inform future research directions and hopefully, forge some research collaborations.
Topics (of interest) include, but are not limited to:
Adaptive navigation and personalized browsing in digital and physical CH collections
Recommendation strategies for CH
Adaptation strategies for text and non-verbal content in CH
NLG techniques for mobile user modeling in CH sites
Integration of virtual and physical collections
Ambient CH
Mobile museum guides & personal museum assistants
Context-aware information presentation in CH
Interactive user interfaces for CH applications
Personalization for group of visitors to CH sites
Personalization for collective CH information authoring and management
Creativity and collaboration support in CH
Session-based recommendation for short-term CH personalization
IoT and CHe
The cloud and CH
Living labs in museums
Robots in museums
Augmented Reality for CH
Gestural interfaces for CHapplications
3D and virtual reality for CH
Community mapping for CH information sharing
Analysis of behaviour patterns to improve CH recommendation
Conversational agents for CH
Accessible personalized CH
motivation
CH has traditionally been a privileged area for personalization research. Visitors come to CH sites willing to experience and learn new things, usually without a clear idea of what to expect. CH sites are typically rich in objects and information; much more than the visitor can absorb during the limited time of a visit. There are two main challenges:
Firstly, can we support CH exploration for first-time and anonymous visitors, taking into account that many people access cultural sites only once, or they interact with digital services anonymously?
Secondly, when it is possible to track users over time, can we provide an engaging experience for the ‘digital’, ‘mobile’ and ‘traditional’ CH visitors before, during and after a visit by exploiting information from previous interactions on CH sites and elsewhere on the ubiquitous Web. Further, an interesting problem to explore is whether this kind of support can be a basis for maintaining a lifelong chain of personalized CH experiences. This is true, not only in “traditional” CH sites, but also in cities, which reflect the varied history of mankind and are rich of places and objects representing shared values for the population, to be preserved and valorized. Actually modern urban planning shows an avalanche of varying initiatives focused on creative urban development. Consequently, it has become fashionable to regard cultural expressions like arts, festivals, exhibitions, media, design, digital expression and research as signposts for urban individuality and identity and departures for a new urban cultural industry.
Specifically regarding the first challenge, a lot of information about general user behavior can be acquired by mining previous visitors’ interactions and this can help the development of session-based personalization techniques which can be applied to first-time visitors.